Steve Jobs is right. It is better for you to define the market rather than let your competitors do it for you.

This attitude also requires you to obsolete your products before your competitors do. Apple has done a good job in this regard.

A metaphorical pirate, perhaps. Real pirates were hung by the neck until dead, dead, dead, when caught.

My favorite:

"Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?"
-- The line he used to lure John Sculley as Apple's CEO, according to Odyssey: Pepsi to Apple, by John Sculley and John Byrne

Based on the outcome of the most recent confrontation to make the news, I'd much rather be in the Navy.