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Say Hello to Felix

My good friend Chris Twyman and some of his colleagues have just launched a blog dedicated to the subject of Strategic Marketing. Be sure to stop by and wish them well.

Also, can anybody help me out with this entry? I have no idea who they're talking about.

Posted by Phil Bowermaster on January 11, 2006 09:12 PM |

Comments

Thanks Phil.

We at Felix think about products and how they go-to-market. We think about the processes that impact that. Sound boring?

We have long debated "what is the single most important product that the US produces?"...think about that. The key word is 'important', and you can define important in many ways. But when we boiled it down we decided that the most important product was CELEBRITIES. Thats not so boring.

We are activily building best practice processes for strategic marketing and if we could manage the life cylce of say "Ben Affleck" we get a big tick in our box.

Thats not to say we have not forgotten about other product types (Automobiles, software, milk, etc) but running a celebrity through our processes is more fun.

Anyone know any celebrities that we could run through the felix process - real time?

Chris.

Posted by: chris Twyman [TypeKey Profile Page] | January 12, 2006 07:20 AM

I nominate my co-blogger, Stephen Gordon. He's still in the early stages of his celebrity, so get him while he's hot.

Posted by: Phil Bowermaster [TypeKey Profile Page] | January 12, 2006 08:25 AM

I don't know about "hot."

Get me while I'm cheap!

:-)

Posted by: Stephen Gordon [TypeKey Profile Page] | January 12, 2006 08:33 AM

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